Virtuoso Plans New “Black Label” Program for Best Travel Customers
The big news last week for Virtuoso, which held its 25th Virtuoso Travel Week at the Bellagio in Las Vegas, Aug. 10-16, was a new website, set to debut in October, which will serve as a portal for Virtuoso customers, Virtuoso member travel advisors and Virtuoso preferred suppliers. The revamped website also will feature customer reviews of Virtuoso preferred suppliers and travel advisors. But the luxury travel network also unveiled plans for a number of other initiatives in the coming months.
First, Virtuoso will launch a new Virtuoso “Black Label” client segmentation program, though that may not be what it ends up being called, according David Kolner, Virtuoso’s senior vice president-consumer group. The idea is to treat the network's best customers differently, recognizing that 10 percent of Virtuoso's customers drive 54 percent of its sales, said Kolner, who spoke at a seminar for the group’s global partners.
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