The all-black rings were designed by Marc Newson and are called Acceptance Rings. Mashable explains the reason there is a notch missing in this ringless ring is that it’s a, “symbol of the need to ‘close the gap’ in marriage equality.”
Airbnb CEO and head of community, Brian Chesky, explained further on the campaign called Until We All Belong, via Mashable: “Openness and belonging are at the heart of Airbnb — it's at the core of what we do every day…This is an opportunity for people to show their support for marriage equality — not just those within the LGBTQI+ community, but for anyone to make their support for a brother, sister, parent, friend or loved one known.”
You can discover more and purchase a ring at the campaign’s website. As the report notes, this is a purely symbolic purchase. Airbnb will not make a dime off the sales of these rings, but the purchase will instead go to shipping costs.
It doesn’t, however, include any donations to this particular cause. With that said, Airbnb’s presence in the matter coincides with other businesses that have chosen to be a part of the country’s Australia's Equality Campaign. This much larger operation asks locals to take a stand by contacting respective legislators and contributing funds for ads and petitions.
This represents the latest travel brand to take a stand on important issues of the day. Closer to home, Lyft fed off the initial backlash Uber faced in the wake of its #DeleteUber debacle and opposed Donald Trump’s travel ban.
More recently, Lyft made donating a breeze by allowing its riders the ability to round up their fare and give to a charity.
Gone, perhaps, are the days when it was safer for a brand to stay silent on issues that resonate with large demographics.
It’s more advisable, in this climate, to make a stand along with consumers who are more willing to use services they not only find useful but ones they believe in.