Amadeus Releases 2014 Global Report
Major travel technology and solutions provider Amadeus released its annual Global Report on Monday, which gives an overview of the company in 2014 from a business, financial and sustainability perspective, as well as noting what the travel industry looks like today.
In 2014, 526 million bookings were made via Amadeus’ systems and solutions by travel agencies (or 16 bookings per second), up from 503 million in 2013. On top of that, 695 million passengers boarded during the calendar year through Amadeus (22 passengers per second), up from 613 million passengers during the previous year.
Amadeus’ global market share in distribution improved from 40.1 percent to 40.7 percent, year-over-year, while the company employed 13,200 people (including the 2014 acquisitions of Newmarket, UFIS and i:FAO).
Revenue, adjusted profit and EBITDA also grew for the company, year-over-year.
Amadeus worked with a number of travel providers in 2014, including 705 airlines, 235,000 hotel properties, 248 tour operators, 44 car rental companies, 51 cruise and ferry lines, 90 rail operators and 18 insurance provider groups covering 73 global markets. Roughly 30,000 transactions were made per second through Amadeus in 2014 during peak performance.
The travel and tourism industry as a whole accommodated 272 million jobs worldwide in 2014, while welcoming 1.1 billion international arrivals. It contributed to 9.6 percent of the global Gross Domestic Product (GDP) during the year, according to the World Travel and Tourism Council, per the report. The World Travel and Tourism Council expects the industry to contribute to 10.3 percent of the GDP by 2024, while total air passengers are expected to jump from 2.98 billion in 2012 to 3.91 billion in 2017.
China’s impact on the travel industry doesn’t appear to be exaggerated, as well. China is already overtaking the United States in terms of outbound tourism. By 2017, the country is expected to become the world’s largest domestic travel market, according to an Oxford Economics report.
China’s global market share of business travel spend will also rise from 8.2 percent in 2013 to 14.8 percent in 2018 and 19.8 percent in 2023, according to Oxford Economics.
It’s no surprise that mobile technologies are also worth investing in. According to the Amadeus report, the number of mobile device users in developing countries increased by an average of 36.8 percent per year from 2005 to 2013. They now outnumber users in developed countries.
The report added: “As a direct result of this growing trend of using mobile devices for travel, providers in the travel industry are developing applications to further facilitate information provision, reservations, and payments. It is likely that the spread of mobile technologies will produce major changes in the travel industry – as well as major financial opportunities. However these may take many years to fully develop and their form is difficult to predict.”
More data is generated across the Internet every second today than it was over a full year 20 years ago, according to the report. There is now a global Internet population of about 3 billion people. Smartphones, websites, business apps and individual users are creating 2.5 exabytes of data each day. That’s the equivalent of 52.5 million tablets with a capacity of 128 gigabytes each. That should give you a better idea of how important big data is to travel businesses today in terms of marketing coverage.
As far as sustainability, CO2 emissions were cut by 12.3 percent per Amadeus employee in 2014, compared to 2010. Electricity per 1,000 transactions processed at Amadeus’ data center and electricity per employee in office buildings decreased 21.8 percent and 20.9 percent, respectively.
For the full Amadeus Global Report 2014, click here.
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