Amazon Quietly Shutters Destinations After Six Months
Less than six months after launching Amazon Destinations — a hotel booking site aimed at travelers seeking local one- to three-night leisure trips — Amazon has left the online travel market.
First reported by the Seattle Times last week, Amazon has decided to shut down the site.
"Effective October 13, 2015, Amazon Destinations stopped selling hotel reservations," the website now reads. Despite the decision, Amazon said that existing bookings remain "valid and will be honored by the hotel."
In a brief statement to the Times, Amazon said "we have learned a lot and have decided to discontinue Amazon Destinations."
The company stopped short of providing an explanation for the decision.
Prior to being discontinued, Amazon Destinations consisted of dozens of U.S. cities across six different regions.
It remains to be seen why Amazon decided to quit on Amazon Destinations less than a year into the venture, but it's likely growing competition played a role. With Expedia holding onto a majority of the U.S. online travel market and TripAdvisor recently launching its own instant booking platform, it's clear that Amazon Destinations was going to face significant challenges.
In addition to Amazon Destinations, Amazon has stopped selling hotel reservations through Amazon Local.
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