Are Mass Travel Advertisements Turning People Off?
The continued rise of technology has resulted in an ever-increasing number of spam messages, and travelers know as well as any other group of people that companies are constantly trying to solicit them to buy their product or service.
In a report from Dan Reed of Forbes.com, people who travel sporadically are receiving an average of six messages from companies in the travel industry every day, and business travelers have it even worse, receiving an average of 11 messages per day.
Between test messages, email advertisements or social media attention, travelers are starting to reject the non-stop sales pitches. The report claims 60 percent of travelers no longer read or accept messages from companies in the travel industry on their mobile devices.
The problem is that travelers are being bombarded with advertisements that aren’t personalized to them or their interests, and the messages are almost immediately discarded. In an age where spam emails are all too common, people are becoming less and less patient with deals and offers sent via mass email.
Irish data mining company Boxever shared some telling details about how travelers deal with the influx of advertisements. According to Boxever, 59.4 percent of people surveyed said they would be likely to unsubscribe from companies who send mass emails with no personalization.
The company also reported that 31 percent of travelers would actually delete apps on their mobile devices from businesses that send unsolicited information.
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