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Are you getting the best deal when booking a hotel?
It's a question that's almost impossible to know-even for savvy travel shoppers. The myriad tools, tricks, gadgets and rapidly changing deals out there make budget shopping for a hotel room more of a best guess kind of scenario than an exact science.
Thanks to a process called "dimming," it's going to be even more difficult moving forward.
Overall, consumers naturally expect rankings and search results from OTAs to be more straightforward than this, and it's likely few would realize a hotel without pictures is a quality property or do any more research before moving onto another property featured with a fuller profile.
The implicit promise with using one of these sites is that the work of finding the best property for the money has already been done for you, when a site is interfering with that because of backend dealings that have nothing to do with the consumer, that promise may not be as iron clad as it once was.
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