Booking.com Launches Hotel Website Service BookingSuite
Booking.com has officially launched a new service called BookingSuite that aims to help accommodation providers grow their businesses and brands via technology and distribution expertise.
BookingSuite’s first offering will be creating property websites for accommodation providers that are mobile-friendly and can be easily updated through a content management system.
One new product, WebDirect, will create a “high-quality” online website and booking engine for hoteliers with no upfront costs and “minimal management,” said Rob Ransom, director of BookingSuite at Booking.com. Properties will only be charged a commission rate of 10 percent when the site starts generating bookings.
This is particularly helpful for small, independent and boutique hotel owners who don’t have the financial resources to build advanced websites.
Ransom called BookingSuite’s property websites “a great solution for properties who are looking to upgrade their online presence while downgrading the effort and financial resources required to manage their website.”
Shane Pappas, general manager of The Keating Hotel in San Diego, was one of the early testers of BookingSuite.
"We've definitely seen that return on investment and felt the benefit of having this as a tool," said Pappas, via a release. "Running BookingSuite through Booking.com has created an added value for all our hotels in that it makes everything more seamless and easier on our end to do what we do day-to-day. As hoteliers, we are all busy. Anything we can implement that's going to add time is a huge added value for us."
BookingSuite isn’t just designed for smaller hotels, though. Major hospitality companies have also used the service. Hoteliers all have one thing in common: They want to focus on the guest experience without having to worry about the latest changes in technology and tech trends. And, hey, it’s not like major hotel companies don’t want to save costs anyway they can, too.
“Basically, we allow hoteliers and other accommodation providers to focus on providing great experiences to their guests instead of managing technology projects,” Ransom told TravelPulse. “The complexity of hotel technology continues to increase rapidly, and frankly it is challenging for many hoteliers to keep up. Mobile is a great example—all BookingSuite property websites are automatically optimized for consumers visiting from their smartphones and tablets at no extra cost to the hotel. Providing a great experience on all devices is difficult and expensive, especially for independent hotels. With BookingSuite, hoteliers can enjoy piece of mind that they are taking advantage of the latest technologies without breaking the budget.”
Ransom said BookingSuite was created because there was a demand from Booking.com’s accommodation partners.
“Like a lot of things at Booking.com, this was primarily driven by the needs of our accommodation partners,” Ransom said. “In recent years, many partners have essentially asked us to help them with their technology challenges, help them improve their online marketing. After testing a few initiatives and approaches, we decided to commit more fully to providing web-based software and services, so we began to build a team.”
Acquiring Seattle-based company buuteeq was part of the process. Booking.com’s parent company, Priceline, saw value in the hotel online marketing startup and bought it in June 2014. A few months later, the collective group was formerly named BookingSuite.
BookingSuite also currently features a more advanced product called WebComplete for a monthly subscription fee, as well as premium services such as dedicated digital marketing.
For more information, visit suite.booking.com.
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