Brand USA Unveils Microsite Dedicated to Great Outdoors
The U.S.'s first cooperative destination marketing organization, Brand USA has launched a brand new microsite, The United States of Great Outdoors, as part of its ongoing effort to promote tourism to the U.S.
Just as the name suggests, the site is dedicated to America's natural wonders, including famous landmarks and national parks. Once on the site, users can view travel stories, photography and videos of beloved destinations as well as others that they may be unfamiliar with.
What's more, visitors can filter content based on destinations and their personal interests.
"Spotlighting the magnificent terrain, diverse environments and natural wonders across our land provides international travelers with a window to some of the most iconic locations in the U.S.," said Brand USA president and CEO Chris Thompson in a statement last week.
With Brand USA aiming to appeal to travelers across the globe, the microsite is available in eight different languages, including English.
In addition to content like features, rankings and lists, users will have access to a behind-the-scenes look at Brand USA's upcoming film focused on U.S. national parks. The film is due to be released during the first quarter of 2016 and is being developed in partnership with renowned independent filmmaker MacGillivray Freeman Films, perhaps best known for producing 1998's "Everest."
"The movie is an ideal vehicle to showcase U.S. national parks and the great outdoors experiences available to, through and beyond our gateways to an international audience," said Thompson. "There are approximately 800 giant-screen theaters in 60 countries around the world. China, for instance, one of the top source markets for travel to the U.S., has more than 75 giant-screen venues."
The new microsite arrives on the heels of the National Park Service's "Find Your Park" campaign, which launched earlier this month.
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