Last updated: 03:30 PM ET, Tue July 12 2016

Destinations Unlock the Power of Snapchat as Promotion Tool

Travel Technology | Janeen Christoff | July 12, 2016

Destinations Unlock the Power of Snapchat as Promotion Tool

There’s a new social media darling taking over destination promotion, according to an article on AdWeek. Move over Instagram takeovers, Snapchat takeovers are the next big thing for marketing a destination if these cities and states are any indication. 

Los Angeles recently engaged with Elite Daily for a Snapchat takeover and saw a big boost in its viewership on the social media channel.

The partnerships are paying off, Bill Karz, vice president of digital marketing for the Los Angeles Tourism and Convention Board told AdWeek.

READ MORE: 5 Travelers to Follow on Snapchat for Instant Inspiration

Karz said that when Elite Daily took over its Snapchat channel for the initial debut, the city's stories quickly garnered 1,000 views. Now, Los Angeles is exploring the idea of partnering with as many as 30 hotels to create geofilters for each that are co-branded with "Discover L.A."

The state of Oregon is also putting Snapchat to work, as are the cities of Dallas and Philadelphia. 

"I think we kind of look at all of our social channels as an inspiration piece," Emily Forsha, content and community manager for the commission, said to AdWeek. "We're not selling anything directly, so we're going for inspiration through all of our social channels. I would say Snapchat is a way to leverage something that's live and happening now in Oregon. We can kind of do that on some other channels too, but the engagement on Snapchat makes sense for 'what's happening now' stories."

READ MORE: One Image Tells You Exactly How Millennials And Centennials Travel

Looking to unlock the mysteries of Snapchat for your own social media promotion? Find out more on how these tourism boards are using it.


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