Last updated: 01:00 PM ET, Wed July 20 2016

Emirates Brings Augmented Reality to Economy Class

Travel Technology | Gabe Zaldivar | July 20, 2016

Emirates Brings Augmented Reality to Economy Class

Photo courtesy Emirates

Pokémon Go players will find something to like about the new amenity kits being based around some Emirates flights.

The airline has made some in-flight adjustments to what it includes in its kits for passengers, which now include augmented reality entertainment.

Yes, you may have heard the phrase once in the past few weeks. It’s the technology utilized that makes Pokémon pop right in front of your phone.

According to a press release, Emirates teamed up with augmented reality firm Blippar to include some app marvels with kits that also include an eye mask, earplugs, toothbrush, toothpaste and socks.

Taking just a cursory look at Blippar’s work you can see how the innovation brings the simple to life and makes the mundane instantly exciting. Augmented reality allows the users of the app to interact with items as if they were sitting right there on their lap.

Take that idea and put it thousands of feet in the air and you have what Emirates hopes is a nice treat for those sitting in economy class.

READ MORE: Pokemon Go Glitch Spurs Tourism Boom for South Korean City

Now, you will have to download the Blippar app before, but then seeing what’s available is as easy as scanning the respective bag you are given as you take your seat.

The following video explains:

In-app entertainment items will change every six months. However, it highlights the promise of what passengers might expect from this airline and others in the future.

Thankfully, these brands are getting innovative in what they offer and it doesn’t stop at just re-runs of “The Big Bang Theory.”


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