Experience Australia's Wonder With This Virtual Reality Portal
Photo via Facebook
Tourism Australia just made it a whole lot easier to experience the country’s beauty from right where you’re sitting.
In collaboration with USA Today Network and content studio GET Creative, Tourism Australia helped launch what is essentially a virtual reality portal into some of the most breathtaking locales in the region.
And you can experience it for yourself at Explore Wild Australia, which highlights the likes of Vlasoff Cay, Kangaroo Island, Port Lincoln and Rottnest Island.
You can either download the VR Stories app for iOS or Android or simply click through and enjoy the 360-degree videos already on the website, such as the one peppered with kangaroos.
Jane Whitehead, vice president, The Americas, Tourism Australia, offered the following on the importance of the campaign: “Australia’s coastline abounds with natural wonders, from spectacular beaches, reefs and islands to the many opportunities for up-close encounters with our unique wildlife. With this campaign, and the virtual reality videos, we want to bring a more vivid glimpse of these very special places and experiences to Americans.”
As we previously discovered, virtual reality is becoming a more viable solution to tourism boards, travel agents and destinations to lure tourists to the area.
The above videos are so much more than just a tweet or image used to entice the potential traveler.
You can actually engage with the location, which is painfully close to the real thing. It’s enough to make you want to jump through the screen and experience Australia first hand, which is, after all, the point.
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