Google's New Data Tool Reveals the Hottest Travel Trends Every Quarter
Google has released a new interactive data tool called “Travel Dashboard” that details recent trends in the travel industry.
The tool, which will be updated each quarter, utilizes Google’s extensive big data collection to provide a comprehensive look at the air, hotel and car rental industries.
The most recent tool collects data from 2013 through June 2015, analyzing how people from 25 major U.S. markets travel, where they travel, the top brands by search, the top five travel-related questions on Google and mobile search volume across the three industries.
For example, click the “Hotel” tab and see how much interest the industry is drawing by the number of search queries. Or check out the most popular air and hotel itineraries. Or see which hotel brands are attracting major interest. Or view which industry is the most mobile-friendly. Heck, you can even see the specific travel-related questions that are appearing most on Google (“When is the best time to book a flight?” was by far the most popular question, by the way).
Using the tool, TravelPulse was able to learn that Atlantic City, Las Vegas and Boston were the most popular destinations for New Yorkers who booked a hotel room from July 2014 to September 2014. But when it came to the most popular destinations to fly to for any purpose, New Yorkers preferred Newark, Chicago and Miami. Vacation rental searches, interestingly enough, have skyrocketed in recent months.
The hotel brands that attracted the most eyeballs in the first half of 2015 were Marriott, Hampton Inn and Suites, Hilton Hotels, Holiday Inn and Best Western (Hampton search queries jumped by a whopping 11 percent, year-over-year). And Delta Air Lines and Southwest Airlines led the pack significantly in the United States (although Allegiant Air searches increased more than 50 percent, compared to the first half of 2014).
The tool is designed primarily for travel marketers, but it’s also a great tool for anyone interested in which destinations and brands are trending. For travelers who have a bad case of “FOMO” (“fear of missing out”), the tool is pure gold.
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