Heathrow Airport and Skyscanner Join Forces For Facebook Magic
IMAGE: Now you can search flights from Heathrow Airport’s Facebook page. (Image courtesy Skyscanner)
As Skyscanner notes, this is a first regarding flight aggregation technology that has been wiggled into the confines of Facebook.
Now you can slide on over to Heathrow Airport’s account when you are done looking at friends’ baby pictures or cyber stalking an ex to search for the best flight out of Heathrow.
The airport itself posted the following to ballyhoo the partnership:
Now you can access the Go Heathrow portal with the click of a button that sits on the left of Heathrow Airport’s Facebook page.
Or, if you are the kind to skirt convenience, there is this link that takes you directly to the search tool.
You then see a painfully easy and intuitive search tool that will have you considering flights into and out of this major International airport.
Marc Ellams is the Head of Passenger Communications and offered the following thoughts on the new tool: “We are excited to be launching this new technology which gives Heathrow passengers a useful and innovative tool for getting the best fares and journey plan that suits their individual needs. This new technology aims to make planning the next adventure as simple as possible, bringing the world to our customer’s fingertips.”
This is another first for Skyscanner, which has not offered this kind of immersion across such a popular airport social media channel before.
Mike Ferguson, Senior Commercial Manager for Skyscanner, spoke to just that: “We are delighted to have worked with Heathrow to create this bespoke and highly innovative new flight search tool for users. This is the first time Skyscanner has partnered with an airport to build a travel search tool within their own social media profile, and I believe this inventive travel search mechanism represents an exciting new way for travelers to engage with Heathrow and find their next holiday all within their Facebook feed.”
This typifies how popular and successful brands will operate in the future with more integration taking place to capture travelers who are increasingly spending their time on social media, well away from the confines of OTAs.
It’s a brilliant way to capture those travelers who hadn’t previously thought of taking a trip but just saw some vacation pictures and, hey, let’s see what’s going on at Heathrow.
More by Gabe Zaldivar
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