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We've all now had about a week to consider the ramifications of Brexit, and sadly, there isn't anything in the way of closure. What we do know is that Americans are ready to jump at what might be a good deal to enjoy a truly special country.
Hotels.com unveiled details behind a wave of searches on its platform in the wake of the United Kingdom's decision to leave the European Union. According to the website, there has been a 50 percent increase in Americans searching for hotels throughout the British nation.
As of this writing, the British pound is at a $1.35 valuation. Unfortunately for Britons it means a wealth of uncertainty and market tumult.
In America, this may mean a short-term opportunity for potential tourists - at least that's what the numbers suggest.
Hotels.com, via press release, states that accommodations are, "now available for half the price of 2015 average."
That's an astounding turn for a destination that usually mandates months of pinching pennies prior to departure.
Josh Belkin, VP/GM of Hotels.com North America, explains unrelenting interest in the UK is now being met with a real value: "As we head into peak summer season, Americans eyeing up a trip to the UK will want to lock in their hotel reservation now, while they are getting a real bargain. With the British pound at a 30-year low, it means now is the time to go."
It may be a matter of years before we know how Brexit affects all manner of the tourism industry within the UK and beyond.
Thanks to a website with real-time access, we get an immediate snapshot of the travel market and its demand.
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