Intriguing Study Unveils How Tech Shapes Holiday Travels
Images via Sequence
Millions are about to once again traverse the country, heading home for the holidays, which means bringing with them myriad technological advances that play a major role during some truly special moments.
Sequence, “a San Francisco-based design and development firm that creates connected experiences for the world’s best-known and most innovative brands including Apple, Chevron and The Ellen DeGeneres Show,” unveiled a study every traveler toting around a smart device can appreciate.
The study is entitled “Happy Digital Holidays: Technology, Culture and Emerging Holiday Traditions,” and it delves deep into modern traditions and how technology has wiggled its way into the merriment.
Before we get to some of its findings from surveying 1,000 consumers, we offer this infographic from Sequence, which highlights technology amid your travels, especially during the holidays.
Coincidentally, many of you will be ignoring Uncle Awkward Conversation while reading this on your tablet.
As you can see, 62 percent of people now get their weather by smartphone. A third of respondents would be absolutely befuddled without their tech appendage and over half immediately text loved ones when they land.
Poring over just this graphic, you begin to see the obvious: Technology is only becoming more embedded in our travels regardless the time of year.
Here are some things we found intriguing about the study.
For one, “52 percent say thanks to social media, when they see family from out of town, they feel like they know what’s going on in their lives.”
Now a round of catching up with family starts with “I saw your picture with so-and-so on Facebook.”
What you might not be aware is the advent of video calls is on the rise: “25 percent say instead of a traditional phone call, they will video chat with their family.”
This is supported by another report that found a panel of seven teenagers recently divulge that they never use their respective phones for actual calls.
The times aren’t just changing; they have changed.
Jojo Roy, chief executive officer of Sequence, expounded on the survey: “The influence of digital experiences in our culture continues to push boundaries and possibilities, and our survey showed us that technology’s role is important to consumers, but they are drawing lines – especially during the holidays.”
When it comes to apps on our phone, we use so very few of the ones that we actually download. From a glimpse of the above, we have a devotion to that technology that keeps us in touch with the ones we love, even if that means binge browsing during the holidays.
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