PHOTO: DNA can now help your travel decisions. (Photo via Flickr/Petra B. Fritz)
Sometimes, picking a travel destination can be an arduous task. Thankfully, we live in an age where we can allow our DNA to be our travel guide.
Forbes’ Alexandra Kirkman reports on Travel Unwrapped’s DNA Unwrapped service, which is as sci-fi as travel excursions get. The service will analyze your DNA for markers that establish your heritage. Based on that lineage, the service creates an itinerary that will have you visiting the places from which you and your family originated.
It sounds like something straight out of an episode of “Black Mirror” without all the moody settings and cynical outlook. It’s just you, your ancestry and one remarkable vacation.
Kirkman spoke with CEO Rebecca Fielding who explains: “Rather than travel experts, I employ a team of cultural experts, including art historians and archaeologists. We offer insight into global culture that most other travel companies don’t have.”
As noted, this means places with truly historic intrigue like a stay at the Machiavelli Villa or a tour through the Sistine Chapel are offered.
Fielding explains, “I wanted to answer the question, ‘How can we travel in a way that recognizes that we as individuals are as diverse as the world around us?’”
The answer, it seems, is taking one’s DNA and building out the perfect itinerary for that specific ancestry.
If this sounds like something you might want to try, the cost is $169 for the kit that will help Travel Unwrapped discover your roots. If you decide that you want to jump at the chance of a trip and use the company’s service to book travel, Forbes explains that you will get half of that initial cost back.
As for what you get, it’s a map that breaks down where you come from, offering options that will whittle down the results to the city. There is even an opportunity to travel with a genealogist if you like.
Who we are is a quandary that will take a lifetime to answer, but, thanks to some amazing technology, we can get a glimpse of who our family was as we visit the places that relatives we never met once called home.
There is something about that sentiment that makes the whole world seem like home.