Now Your Face Can Choose Your Next Hawaiian Getaway
PHOTO: Screengrab from Expedia's new innovative Hawaiian marketing campaign. (Photo courtesy Expedia.)
If you’re having a hard time whittling down various locations in which to enjoy your holiday, perhaps you should consider smiling the problem away.
Marketing Land’s Barry Levine reports on an innovative way Expedia is getting millennial travelers to consider the paradise known as Hawaii anew.
Essentially, it’s asking that you give its site two minutes to throw a bunch of images at your eyeballs as your computer’s camera captures your facial reactions. The more you smile the more the algorithm (Read: dark magic) is able to tell what kind of journey you would enjoy.
It’s essentially how we once thought we would have our vacations chosen way into the future. Only, today we wake up and find ourselves right smack dab in the middle of a travel revolution.
And if this sounds like something you might want to experience, head on over to Expedia’s Discover Your Aloha.
As Levine explains, you meander over to the website and launch the experience with the click of a button.
From there, you can either watch a video and allow your computer’s camera to capture your reaction -- every smile gets you closer to a personalized itinerary. Or, you can simply watch this video that would otherwise be presented.
And because I am such a daring individual, I tried out the experience myself. And this is how it looked:
Trust me when I say you become immediately aware whether or not you are smiling, which may run counter any measure of subconscious decision making you think you may have been making. You will most assuredly choose to smile when you find images pleasing, which is really just a quick way of tailoring a holiday to your specifications.
And I have to say, the itinerary that came back was more or less something I might actually enjoy.
I was given He’e (The Loyal), which followed with the following caption: “Like He'e, you’re a generous spirit and love sharing experiences with those closest to you.”
My own itinerary included whale watching in Maui, a jungle expedition in Kualoa, sailing in Na Pali and a dolphin dive off Hawaii.
And there were some suggestions that included the Hawaii Food & Wine Festival.
Many will find it more rewarding to pore over research and carve out a holiday they really believe meets their demands.
But if you have a couple minutes and like to try out innovative technology, this is a fantastic way to glimpse over Hawaii’s way and see what it might offer you in a relaxing and luxurious vacation.
More by Gabe Zaldivar
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