Riding Is Far More Fun Than Driving In Lyft's New Commercial
Image via YouTube
Self-driving cars are still a ways off in the future. However, getting to your destination without that nasty bit of driving is already here – according to the first nationwide commercial from ride-hailing service Lyft.
The transportation app continues to grow in the most captivating ways. The latest move from the mustachioed service is to launch a commercial that you can see below.
It features a female traveler who is beset by the most egregious and literal of traffic pileups.
Instead of losing herself in the mess, she simply hails a Lyft and all is beautiful in the world.
The theme is quite simple from Lyft: Riding is the new driving.
Obviously, there are reasons to continue to own or rent a car and forego a Lyft or Uber kind of trip: Freedom of being behind the wheel has to be at the top.
Forbes contributor Laura Shin wrote in April 2015, however, that the jury is still out and there are myriad things to consider.
Yet, there is something to be said for being able to write emails, read the morning paper, take care of your make-up or basically alleviate your list of daily chores while someone else does the moment-to-moment navigation.
Lyft’s executive creative director Jesse McMillin spoke to VentureBeat and stated that there is a particular demographic who is more likely to ditch owning or renting a car.
McMillin states: “The mode of transportation that Lyft offers is a part of a new wave of how people get around. The audience that [the commercial] really resonates with are millennials and younger groups where that choice is actually serious.”
As we discovered recently, business travelers are also increasingly likely to choose Uber or Lyft rather than the tedium that is renting a car for their travels.
All of this is to say that there is credence to the commercial. The traffic jam with a figurative number of cars continuing to pile up is forcing travelers’ hands, and they are letting other people do the driving.
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