Last updated: 04:50 PM ET, Fri July 10 2015

Sabre Testing New Google Hotel Marketing Program

Travel Technology | Sabre Travel Network | Ryan Rudnansky | July 08, 2015

Sabre Testing New Google Hotel Marketing Program

Major travel technology provider Sabre Corporation is testing out a new program from Google that could making booking your next hotel room a breeze.

Sabre announced on Wednesday that it is launching a beta test of the Google Hotel Ads Commission Program. The program not only allows travelers to book hotel rooms directly through Google Search, Google Maps or Google+, but it also means that Sabre hotel customers participating in the program will only need to pay a commission for confirmed bookings.

When travelers book directly through Google, the dreaded abandonment rate to make a transaction drops. And because Sabre has already completed the necessary technology integration with Google and Sabre’s SynXis Central Reservation has access to participating hotels’ commissionable retail rates, hoteliers don't have to worry about any additional investment or development on their part.

“This is just the latest example of how we are continually investing in innovative solutions that deliver unique value to hotels and the travelers they serve," Sabre Hospitality Solutions President Alex Alt said, via a release.

“We are firm believers in technology to drive new strategy in the marketplace and have confidence that we will realize more bookings from this program,” Morgans Hotel Group Senior Vice President and Chief Revenue Officer Chadi Farhat added. “It’s this kind of innovation and thoughtfulness about flexible business solutions that makes Sabre a great partner for our collection of brands.”

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