Last updated: 05:00 PM ET, Tue August 02 2016

Seatfrog, Amadeus Next Partner To Spread Promise Of Easily Upgraded Airline Seats

Travel Technology | Gabe Zaldivar | August 02, 2016

Seatfrog, Amadeus Next Partner To Spread Promise Of Easily Upgraded Airline Seats

Photo courtesy Seatfrog

If you ever wanted to just leap from your ordinary seat into the spacious luxury of upgraded airline accommodations, then you are in luck.

Seatfrog has partnered with Amadeus Next to broaden travelers’ ability to get exactly what they want from a flight, even if that need comes just prior to departure.

Those not familiar with Seatfrog, it’s a mobile solution to an age-old conundrum.

There you are with a ticket in hand but an undying feeling that you really should be flying in a far more pleasant seating arrangement.

With Seatfrog you would be able to bid for an upgrade and eventually secure that seat in the form of an electronic ticket you can later scan at the gate from your phone.

Amadeus is a technology solution provider that continues to push the envelope of expectations and reality for the modern traveler.

Amadeus Next represents an arm in one of the most vibrant markets as a “leading community for travel tech startups in Asia Pacific.”

READ MORE: These Are the Travel Upgrades Totally Worth Your While

Simon Akeroyd, VP, Corporate Strategy and Business Development at Amadeus Asia Pacific, sounded off via a press release on the partnership and what it means for the industry on a whole: “Seatfrog has been an important partner in the Amadeus Next community since its inception, so I’m particularly excited to see that partnership producing real, innovative, customer-focused solutions. Seatfrog is incredibly smart, mobile, and will deliver an outstanding passenger experience.”

Akeroyd continued, illustrating the inherent value behind something like Seatfrog: “The team has aligned today’s always-connected mobile passengers, with the challenge faced by airlines around the globe — selling seats that would otherwise fly empty, at the exact time that passengers think about upgrades.”

Every traveler has at the very least toyed with the notion of upgrading their respective seats. Doing so in the past has often times proved problematic or expensive.

This partnership promises to spread a solution that is both highly efficient and attractive to travelers increasingly short on time and embedded into life via the smartphone.

Iain Griffin, CEO and co-founder of Seatfrog, also spoke about the partnership but then added how something like Seatfrog represents the natural evolution of the industry placating a resourceful consumer base: “The team at Amadeus really understood the challenge facing airline partners and worked with Seatfrog to solve many of the friction points that stand in the way of the deployment of an effective ancillary revenue strategy. Ultimately, our platform is bringing a new level of intelligence to market in delivering the right product, in the right channel at the right time. Mobile has spearheaded a dramatic shift in global passenger behavior, with over 83 percent using it as their primary travel tool, and airlines need to think like retailers if they are to take advantage of this evolution. Seatfrog will help Airlines to drive higher engagement and unlock significant revenue while delivering a superior mobile experience right up to the gate.”

As noted, 48 hours prior to departure is that nice, juicy window when travelers are far more inclined to participate in the process through mobile means.

Seatfrog and like solutions illustrate a willingness to meet travel behavior that is increasingly becoming the norm.


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