Last updated: 01:00 PM ET, Wed May 18 2016

STUDY: Mobile Bookings Hotter Than Ever

Travel Technology | Gabe Zaldivar | May 18, 2016

STUDY: Mobile Bookings Hotter Than Ever

Photo courtesy of Thinkstock

Travelers are absolutely smitten with mobile.

That’s the latest finding+ from digital advertising company Criteo, which culled information from over 1,000 travel advertisers.

Criteo’s Travel Flash Report illustrates that the summer will again see droves of travelers fiddle with their phones and tablets when it comes to booking that much-needed getaway.

The report found that while the airline industry saw a decrease in use, packages and hotel providers saw a dramatic rise in mobile bookings.

For hotels, that meant five percent more bookings via mobile solutions, which doesn’t take into account apps.

For the moment, apps tend to dominate the industry with 57 percent of bookings opposed to 43 percent coming from mobile web solutions.

And when it comes to OTA bookings, folks aren’t necessarily sprinting to their apps, however. That doesn’t mean smartphones aren’t being used regularly. They are consistently the mode of choice over tablet regarding OTAs – 32 percent to eight percent respectively.

Just imagine a wave of potential travelers popping open their mobile browsers to book a surge of vacations, forgoing both the desktop and, in many cases, those seemingly all-important apps.

READ MORE: Apple Drops $1 Billion On Chinese Ride-Hailing App DiDi Chuxing

As we discovered back in April, thanks to Business Insider, mobile bookings meant tremendous business to the likes of and other OTAs.

Last November, Millward Brown Digital discovered the younger contingent of travelers were more likely to download an app or scour mobile browsers.

One big takeaway is that both apps and mobile browser solutions have increasingly become the dynamic duo for researching travel.

And, Criteo states, mobile has become a procrastinator’s delight: “60% of last-minute travel bookers look to smartphones to do the job.”

But its suggestions are simple, and something we have seen echoed throughout the industry. Having a working app and seamless mobile browser experience is crucial to the industry’s various brands.

For companies, the advice is simple: Inspiration can strike anywhere, and you want to ensure you have the ability to capture that moment when your potential consumer is scouring for a future holiday.


You may use your Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook information, including your name, photo & any other personal data you make public on Facebook will appear with your comment, and may be used on Click here to learn more.

Journey on an Avalon River Cruise

Cruise Lines & Cruise Ships