STUDY: Travelers Pick Smartphones Over Loved Ones
Photo courtesy of Thinkstock
Imagine being granted a trip to anywhere you want in the world. However, you can only take either someone whom you love and care for or your smartphone.
According to a recent study, most of you heartless people would take the smartphone.
Hotels.com just unveiled its annual Mobile Travel Tracker, which asked 9,200 people from 31 countries a series of questions centered on the use of a mobile phone and its impact on travel decisions.
The following infographic will plunge you directly into the results. However, we absolutely love one interesting tidbit that reinforces what we already know.
We can see it in couples that stare at their phones during dinner rather than converse. It’s evident in the absolute terror that comes when you think you lost your phone.
When asked what their favorite travel accessory might be, a whopping 81 percent answered mobile device.
Loved ones? They clocked in at 53 percent. Hey, at least half of the travelers out there were thinking about you.
Oh there are so many other things to love about the study, such as where most people book a trip.
It seems that for one out of every 10 people, inspiration strikes on the can.
Dan Craig, senior director of mobile at Hotels.com offers: “We see a growing number of transactions coming from mobile, so it’s fantastic to see that travelers anticipating new mobile technology features. It’s also great to see that booking a hotel on mobile is so easy, that 10 percent of people do it whilst sitting on the toilet!”
The less-than-zany details are still staggering and illustrate a shift in the industry. For example, 43 percent of travelers book via smartphone, which means that tiny device is with them throughout every stage of a journey.
More than half (51 percent) of travelers go to the smartphone before any other source when they need info on the go.
Companies have been warned that travelers have left other means and are now on their mobile devices, it would seem, every moment of the day.
As for your general feelings of inadequacy next to a smarthone? Well, that feeling seems to be well-founded.
Image courtesy Hotels.com
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