Last updated: 06:00 PM ET, Tue April 12 2016

Travel Study Highlights Winners In Great Mobile Migration

Travel Technology | Gabe Zaldivar | April 12, 2016

Travel Study Highlights Winners In Great Mobile Migration

Photo courtesy of Thinkstock

Many of you kicked the desktop to the curb a long time ago, which means you do a great deal of your computing via handheld smartphone device.

Yet another sign that the world is going mobile is Business Insider's latest findings, which revealed those travel websites that are increasingly being accessed by the all-powerful mobile device.

The study looked at a wealth of travel websites and unveiled how well received each was on smartphones as a share of its overall mobile traffic. led the way in 2015 with a whopping 629 million mobile visits. And for this website in particular the tide has already turned.

READ MORE: Where Do Travel Agents Go For Travel Advice?

The study also released what share of its total traffic was represented by mobile. For Tripadvisor that number stood at 55 percent for 2015.

Of the 10 highlighted companies, only four (,, and had mobile below 50 percent of its total website traffic.

One of the most startling revelations, however, is that 70 percent of “all online travel bookings will be made on mobile devices by 2019.”

One side note is a study Millward Brown Digital provided last November that illustrated travel booking habits through app and mobile web by demographic.

As you might expect, there is a great migration towards mobile booking. However, the larger segment of people booking hotels by smartphone are those aged 35-44.

This is hardly a young person’s game. Those who make an overwhelmingly large portion of the travel booking sector have already moved on to tiny screens that allow them to research and lock down their vacation or business trip on their smartphone, which is often times miles away from that archaic device some of you still use called a desktop. and made up the rest of the top three in Business Insider’s study, totaling a cumulative 614 million mobile visits over the last year.

And we can presume that the number will only increase throughout the remainder of 2016.

And so you have been warned, oh brave travel brand.

READ MORE: WhereIsWhere Promises The World To Travel Brands, Consumers

The modern travel consumer expects to be able to take their travel research on the go, and the generation right behind them will take that fact for granted when they are prepared to travel the globe in kind.

Whether it’s by app or mobile web, the time is now to take a mountain of information and squeeze it down into potential travelers’ respective pockets.


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