TravelToSuzhou.com Now Up and Running
PHOTO: Suzhou’s Humble Administrator’s Garden was one of the prototypes for the art of Chinese gardens. (Courtesy of TravelToSuzhou.com)
Increasingly we are seeing China’s towns, regions and provinces promote their attractions independently of the China National Tourism Administration Provinces such as Henan and Yunnan; towns such as Shanghai and Hangzhou and a region like the Pearl River Delta have begun via independent promotion to try and lift their profile above their competitors within the destination. Now comes TravelToSuzhou.com, the official website for Suzhou Tourism. Suzhou Tourism is amidst a campaign to attract more travel to the city from North America.
Suzhou is a famous silk producing town on the Yangtze River Delta about 70 miles west of Shanghai with a history dating back more than 2,500 years. The city is known for its silk production, its classical gardens and the Grand Canal. The IM Pei designed Suzhou Museum is a sprawling complex housing many artifacts that showcase the history of Suzhou and the surrounding water towns.
The website operates under a theme of “2,500 years of history,” using imagery, travel information, tour packages, attractions and integrated social content, providing all of the information a traveler may need while considering a visit to present Suzhou culture to potential travelers. It also links to packages and tours on every page. Users can use the search function to find a variety of options including escorted, independent travel, cruise, cultural, and adventure.
Rollover navigation anticipates users’ needs by providing details on festivals and events, news and an interactive map. The website is built with a responsive design that automatically adjusts to scale based on the user’s device such as the iPhone, Android, Tablet and Blackberry ensuring a seamless user experience. Embracing the online communities of social media, the website also incorporates popular social media platforms such as Facebook and Twitter, enabling both greater connectivity for fans and followers to engage with Suzhou and the ability for users to share content with their own social communities.
More by James Ruggia
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