Last updated: 07:00 AM ET, Tue May 03 2016

Travix Welcomes Routehappy's Wealth of Airline Amenity Content

Travel Technology | Gabe Zaldivar | May 03, 2016

Travix Welcomes Routehappy's Wealth of Airline Amenity Content

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Two travel entities are coming together to make it far easier for travelers to distinguish valued amenities when choosing their next vacation.

According to a press release, myriad options will get vital transparency in the coming months as Routehappy offers technology that will infuse Travix’s line of websites with an immersive set of options you might otherwise neglect to consider.

For the uninitiated, Routehappy is an airline differentiation platform that allows travelers to better select a particular airline by things such as in-flight Wi-Fi, entertainment or food options.

For many, choosing a flight comes down to availability and cost. But when those things remain relatively equal, it’s tough to choose amenities that you might not notice until you stuff yourself into a confined seat for a few hours on your respective airplane.

With something like Routehappy’s amenities API, you can select that next flight based on, say, its ability to offer a power solution for your tablet.

Travix, as many of you know, is an online travel agency that operates sites such as CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama.

Its complement of brands will soon get the technology that should make far more amenities clearer to its respective consumers.

As the releases states, the integration focusing on amenities will take place later this quarter while those concerning fully immersive airline UPAs (Universal Product Attribute) from Routehappy will take place in Q3.

John Mangelaars, Travix CEO, offered some thoughts on the tech integration: “We are always thinking about the best ways to innovate and improve flight shopping for our customers and suppliers, so we can provide the best customer experience.”

The importance of such a collaboration isn’t lost on the CEO who believes there will be real value to the end user – in this case the consumer.

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Mangelaars continues, “Integrating Routehappy amenities and airline UPAs from Routehappy Hub content is a good example of our commitment to innovation. Travix is happy to be one of the leading OTAs to provide flyers with targeted flight information they need to make the best decisions and help airlines merchandise their flights better.”

Robert Albert, Routehappy CEO, spoke a bit on where this kind of innovation might lead the market: “The emergence of UPAs as a rich content industry standard is going to increase transparency for flyers and give airlines an opportunity to showcase their product and fare attributes like never before.”

Per the release, United Airlines will be one of the first airlines to take advantage of the integration and offer details across Travix’s OTA interface, which is great news for travelers eager to select that absolute best flight for their needs.

For airlines like United, it’s a rare opportunity to flaunt value outside the normal realm of cost.

Today’s consumers are a savvy lot who take a great many things into account when choosing their next flight.

Transparency to this degree doesn’t just help the OTA hoping to garner a bigger share of the budding market but also the airline that wishes to tout the many ways its stands out from the competition.

It’s now time for the industry to show every last one of their respective cards.


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