Last updated: 01:37 PM ET, Thu April 24 2014

TripAdvisor Unveils New Review Tool for Hotels, Restaurants

Travel Technology James Shillinglaw August 29, 2012

TripAdvisor has a launched a new free online tool that gives hotels, restaurants and attractions the ability to collect candid reviews and opinions through their own websites to be published on TripAdvisor. Business owners and marketers can download the Full Review Form tool via the TripAdvisor Widget Center.

The new tool gives travelers the ability to complete the entire review process just as they would on TripAdvisor, but without leaving the hotel, restaurant or attraction’s website. This gives travelers the option to review and rate their overall guest or customer experience. Travelers also have the option to rate individual elements of their visit, such as service and value.

"TripAdvisor's new Full Review Form tool helps businesses collect more reviews and opinions right from their own websites and make this feedback available before our large community of travelers," said Christine Petersen, president of TripAdvisor for Business. "Research shows that 81 percent of travelers find user reviews important when determining which hotel to stay at during their trip, and nearly half won't book a property if it doesn't have reviews on sites like TripAdvisor.”

According to TripAdvisor, the Full Review Form tool can be installed quickly and is most effective when paired with a post-visit email to guests linking back to the business's website. The TripAdvisor tool supports 21 different languages, including English. To download the new tool, click on TripAdvisor Widgets.