Last updated: 11:00 AM ET, Wed January 13 2016

Verizon Study Unveils Intriguing Smartphone Habits Among Travelers

Travel Technology | Gabe Zaldivar | January 13, 2016

Verizon Study Unveils Intriguing Smartphone Habits Among Travelers

Photo courtesy of Thinkstock

Slowly, like the dust that continues to accumulate on a pile of Yellow Pages, generations are turning to the smartphone for nearly all their entertainment needs, including restaurant and airline bookings.

Verizon, that company that many of you pay monthly for wireless, Fios or landline service, held a study that pondered how smartphones were used in 2015.

Thanks to a press release, we are privy to some of the more intriguing findings.

READ MORE: SSI Poll Reveals Smartphone is Must-Have Item on Summer Vacation

Immediately we see that the majority of smartphone owners are quite adept at using their small device to make their lives easier when it comes to consuming products and services: “A new survey of U.S. adults indicates a majority of smartphone owners (56 percent) purchased a product using an app in 2015.”

However, it’s important to note that nearly a quarter of the respondents are just now finding their digital footing in this regard: “The survey shows 23 percent of smartphone owners took this step for the first time last year.”

The following is a direct copy from the release and centers on the travel industry portion of the study held by KRC Research:

“The fastest growing category in the survey was ordering a taxi or car ride, which increased 124 percent from the prior year. Overall, 22 percent of adults surveyed used an app to book a ride during 2015, compared to 10 percent in 2014.

Ordered a taxi or car ride using a smartphone app in 2015 (total 22 percent)

• 36 percent of Millennials

• 23 percent of Gen X

• 8 percent of Baby Boomers

The survey also found that, among adult smartphone users in the U.S.:

 • 26 percent used an app to book a restaurant, with 11% of them reserving a table with an app for the first time last year (72% increase).

 • 22 percent used an app to purchase an airline flight; with 8% making their maiden booking last year (54 percent increase).”

The quick and obvious takeaway is that the tide is changing in a major way. We already knew that millions were tethered to their phone, but it now comes with statistical explanation.

As we meander to and from our homes, the phone is our first armament of choice when it comes to getting where we need to go.  

That’s a sentiment that is becoming truer regardless of the demographic. Digital natives and generations that have been mandated to evolve are utilizing the smartphone’s ability to act as a miniscule travel guide.

READ MORE: Mobile Travel Bookings: It Pays to Be Mobile-Friendly

The study found a whopping 54 percent increase in those who made the travel leap that comes with purchasing an expensive airplane ticket, doing so on their respective smartphone.

The days of sitting at the computer and poring over information to decide on the best airfare are hardly gone, but the travel experience has most definitely changed for many.


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