Last updated: 09:30 AM ET, Tue January 05 2016

Where Will Your New Year's Resolutions Take You?

Travel Technology | Donald Wood | January 05, 2016

Where Will Your New Year's Resolutions Take You?

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Many people made New Year’s resolutions on Jan. 1, and is doing its part to help travelers fulfill the promises to themselves by introducing the company’s new Resolution Translator.'s new website,, was designed with advertising agency Weiden+Kennedy Amsterdam for the purpose of helping people discover the perfect travel destination associated with their New Year's resolutions.

As part of's "Best 2016 Ever" campaign, the site was built to encourage people to stick to the resolutions this year by incorporating travel as an incentive to lose the extra weight, be nicer to people or to fulfill any of the other common promises.

Upon visiting the Resolution Translator, guests to the website will be asked to enter their resolution for 2016. From there, the computer program will generate personalized travel ideas and options based on each person’s promise to themselves.

Once a guest finds the perfect suggestion to help capitalize on their resolution, they can either share it on social media or turn it into a formal reservation via Even if you don’t like the ideas presented by the website at first, simply start the process over and there will be different options.

Incorporating travel incentives into the New Year’s resolutions should also make it easier for many people to stick to their promises. Chief Marketing Officer Pepijn Rijvers released a statement about the new Resolution Translator website:

“Knowing that the New Year is always a time when people set resolutions of all types — with many inherently linked to travel — we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success. At, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”


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