Last updated: 11:00 AM ET, Tue April 12 2016

WhereIsWhere Promises The World To Travel Brands, Consumers

Travel Technology | Gabe Zaldivar | April 12, 2016

WhereIsWhere Promises The World To Travel Brands, Consumers

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Travel industry brands, you now have a way to put your operation on the map, literally.

WhereIsWhere is kind of a travel brand watering hole and future consumer solution that aims to corral myriad businesses across the industry to offer what will be a map resplendent with tourism recommendations.

Via a press release, the consumer side of this innovation will not premiere until later this year, promised as “mid-year 2016.”

For the moment, and as you can see by its website, there is a general call for travel brands with aims to highlight their service in an interactive map that boasts an immersive view of various cities around the world.

The following video should give you a nice glimpse at what we are talking about here:

In the video, the example highlights someone looking at a map of Europe. By the time they whittle their search down to central London they happen across a volume of potential stops that might interest them on a trip: Think restaurants, hotels or a tourist attraction like Tower Bridge and its mesmerizing transparent walkway.

Now this begs the question of how valuable this service will prove to be to consumers, which can scour a daunting number of travel websites and even Google Maps for suggestions of where to visit.

A query within Google Maps, for example, can be specified for attractions, sports, concert halls or anything else in which you might be interested.

But perhaps there is a niche that need be served from an application that gathers motivated brands that wish to pour resources into providing as much information as possible into a solution like WhereIsWhere.

While you can make other map and entertainment apps work for you as a travel service, there is rarely that map that is aimed specifically at the travel enthusiast that demands info on that particular industry.

At least, that’s what the CEO of, Terence Mak, seems to believe: “Today in Travel, we do not have a consolidated platform that represents, showcases and markets the entire industry in a way that travellers can easily understand. We believe our new platform will transform how the industry engages travelers.”

For brands, this is a pretty sweet deal as, via a press release, you garner a click-through portal directly to your company’s website. And, as promised, there are no set of fees attributed to the spotlight – registration is free until June.

The aim, it would seem, is to create a massive database sprawling with travel-centric brands peppered across a virtual globe.

In time and with participation, WhereIsWhere might boast of being that go-to web service for the curious traveler.

Bridget Sun, the Platforms Manager at Meliá Hotels International, seems to think there is a real value here: “ is different from other ordinary platforms which only show information with text or images, it combines multimedia with geo-technicality, thus making it easier and more friendly to find attractions or accommodation needed.”

And so we stand ready to see what unfolds in the coming months, eager to discover what may very well be a travel map of possibilities.


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