WHY IT RATES: Travel Impressions is headed to Panama, a destination sure to be a big hit for all travelers - Eric Bowman, TravelPulse Senior Editor
If Panama's inclusion among CNN's ranking of up-and-coming destinations and Forbes "Top 16 for 2016" is any indication, travel agents are going to need to educate themselves on the Central American country very quickly. Travel Impressions' Communications Manager, Su-Jit Lin, will be traveling this winter to Panama via Copa Airlines, member of the Star Alliance network, to scour the nation's cities, beaches and rainforest and documenting her experiences along the way. Travel agents are invited to join as virtual tag-alongs to gain valuable insights on selling Panama by following Su-Jit's journey on Facebook via the hashtag #Panamania, from Jan. 9 - 14, 2017.
"We go to great lengths to become an authoritative source for FIT vacations to the destinations within our product portfolio and strongly encourage agents to get acquainted with Panama now to learn everything they can to help their clients experience the destination," said Scott Wiseman, President of Travel Impressions.
This time, Travel Impressions' takes the immersive experience a step further by documenting the actual travel with partner Copa Airlines. This quality carrier offers nonstop flights from 12 U.S. destinations to Copa's Hub of the Americas at Tocumen International Airport in Panama, with connections to more than 55 destinations throughout Latin America, making it an optimal example of how enjoyable the journey to Central America can be.
As the leading agent-only wholesaler supporting the travel agent distribution channel for 42 years, Travel Impressions utilizes social media as a platform for its EducaTIon First initiative designed to give agents the inside edge they need to sell its resort and destination partners more efficiently.
Most recently, Travel Impressions instituted a weeklong #DiscoverAtlanTIs takeover of its social media outreach to agents, delving deeply into Atlantis, Paradise Island via a Dec. 12 - 16 Facebook campaign. Travel agents followed the award-winning tour operator for an in-depth look at the sprawling resort complex featuring real-time footage and selling tips agents can use to maximize their success selling Atlantis with Travel Impressions.
Travel Impressions also just capped off a #WeekendLearning social media series highlighting five Ritz-Carlton properties in Aruba, Cancun, Grand Cayman, San Juan and St. Thomas. Travel agents can still follow the campaign via the hashtags #RCInsider and #RCMemories to learn about Ritz-Carlton's eco-activities, celebrity chef restaurant concepts, hands-on culinary experiences, wellness programs and amenities.
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