NJC Communications has launched a line of a la carte traditional and digital public relations services created to help stretch marketing budgets for travel and hospitality companies of all sizes and with all budgets. The company’s just-released menu of media relations, content development and social media services offer travel and hospitality-related firms an affordable way to promote their news and offers in line with their respective financial resources.

            “Whether you are an individual travel agency owner or tour operator with a hot travel deal to promote, the head of an understaffed marketing department seeking support on limited resources, or a global travel corporation desiring niche-focused results on a project or product launch, NJC Communications’ new a la carte services make sense in today’s business environment,” said Marlene Oliver, APR, president and co-founder of NJC Communications.

            For example, it will create website content or a blog for $75, up to $250. Rapidly changing search engine algorithms (such as Google) make it even more important to update your website and/or blog on an ongoing basis with fresh content. This service meets that need by having NJC’s team create high-quality content for a company’s website/blog using the keyword phrases to help increase ranking with major search engines.

            The NJC team will also create press releases for $500 per release or pitch. The group is experienced at developing news releases, pitches and media alerts that attract the attention of travel editors, news editors and producers in consumer and trade media outlets (print, broadcast and online).

            The company will also draft, format and optimize a company’s news release for optimal search engine results using key phrases and link-backs to specific pages within a company’s website that they seek to promote. It charges $500 for that service.

            It will do media pitching and news pitch consulting starting at $500 for five hours. It can give you direction on the best way to make a pitch in order to generate maximum exposure. Pitching a story to media outlets, writers and bloggers is a skillful art that produces far-reaching returns -- not only from the immediate exposure of an article and the ongoing circulation and posting of the news, but also from links back to your website that increase page rank and third-party positive perception a company enjoys from the publicity.

            Other services it provides include media list development, setting up corporate blogs and miscellaneous copywriting.