Norwegian Ad Campaign to Feature Travel Agents
By Theresa Norton Masek
June 27, 2012 10:08 AM
Norwegian Cruise Line is launching a new national trade advertising campaign that will star travel agents. The campaign, part of the line’s “Partners First” program, will launch this summer. The advertisements will be featured in national trade publications and digital advertising.
“Agents who participate will receive their own custom ad that can be utilized on their social media sites, online, or in their offices,” said Andy Stuart, Norwegian’s executive vice president of global sales and passenger services. “Some agents will be selected as featured partners in our new national trade ad campaign.”
Norwegian hosts a variety of events where agents can participate in sales and marketing training sessions and take ship tours. Partners who attend a “Let’s Do Lunch” program can purchase a $250 “Welcome Back Rewards” certificate that can be used as a deposit on a cruise. Those who purchase a reward will also receive a non-refundable $75 onboard credit to use during their cruise.