Last updated: 03:30 PM ET, Thu September 15 2016

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  • Art Kramer | September 15, 2016 3:30 PM ET

    3 Crucial Elements to a Swiftly Constructed, Top-Tier Supplier Network

    3 Crucial Elements to a Swiftly Constructed, Top-Tier Supplier Network

    Photo courtesy of Thinkstock

    Supplier networks are, according to CCRA, “One of the most crucial pieces (if not the most crucial), of running a successful travel agency.” This roster consists of professionals “you trust and rely on to satisfy your client’s travel needs.”

    So how do budding and veteran travel agents go about finding and creating lasting relationships with suppliers?

    CCRA’s own Margie Jordan, vice president of membership services (as well as president and CEO of Jordan Executive Travel Services) laid out the three steps:

    Step 1: Understand Your Business

    What are you selling? Jordan puts forth some questions to ask yourself: “Are you a niche agency? Do you specialize in a certain type of travel experience or destination?”

    Knowing your identity as an agency helps to pinpoint the ideal types of suppliers.

    READ MORE: 5 Ways to Network IRL and Give Your Travel Agency a Boost

    Step 2: Network, Network, Network

    Getting out there and meeting people is the best way to accumulate contacts. Attending trade shows, chapter meetings, conferences, FAMs or exploring on your own are just some networking examples.  

    Once you have a contact, get to know them and find out exactly what they are offering and how it can mesh with your business. Hold off on commission discussions at first.

    Step 3: Your Due Diligence

    Try out the new supplier with a few clients to see how it goes. Working with them will determine whether or not they become a preferred supplier. 

    For further details on finding and working with suppliers, visit CCRA’s blog.



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Art Kramer The CCRA Blog

Art is a veteran travel writer.
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