Last updated: 04:00 PM ET, Tue March 29 2016

Opinion Home | Every Journey Tells a Story

  • Melanie Gravdal | March 29, 2016 4:00 PM ET

    Ask Clients To Choose Wonderment Over Wondering: Introduce Them To Monograms

    Ask Clients To Choose Wonderment Over Wondering: Introduce Them To Monograms

    Agents have a choice. They can choose creating a complex FIT, or they can choose Monograms: A 10-minute, commissionable solution for their clients’ all-in-one, independent vacation package needs.

    And when they choose Monograms, they know their clients will never be alone because Monograms offers travelers something truly invaluable … A Local Host, for each traveler in every destination.  This simple fact changes everything.

    READ MORE: Monograms – A Better Way To Travel

    “In an international destination where everything is foreign, Monograms clients can be dining like a local,” said Steve Born, vice president of marketing for the Globus family of brands.  “And while other travelers are getting frustrated, agents know their clients will be getting the VIP treatment by skipping the lines at must-see sights, and arriving without stress thanks to transportation from the airport to hotel and in-person transfers between cities, including first-class train transportation.  They’re trading waiting for reveling and wondering for wonderment.  When clients travel with Monograms, they’re on their own but never alone: An invaluable proposition for agents.”

    To showcase the Monograms difference, the company is providing agents a video, starring actors Brooke Burns and Derek Phillips.

    The video – a “Sliding Doors” scenario – features a couple traveling on their own and the hassles they encounter along the way.  Conversely, it spotlights the same couple experiencing the Monograms difference, including enjoying the services of an on-site Local Host, VIP sightseeing and transportation between cities.  Other Monograms benefits include hand-selected, centrally located hotels, buffet breakfast daily as well as customization and personalization via MyMonograms.

    READ MORE: Time To Tour With Globus

    “Monograms combines the hassle-free travel of an escorted tour with all of the freedom of an independent vacation.  It is so unique, so one-of-a-kind, it defies all travel categories,” said Born.  “Monograms is, quite simply, a better way to travel.  And a better choice for agents selling independent, all-in-one vacations to their clients.”

    According to Born, the average time it takes for an agent to book a Monograms vacation is 10 minutes.  And the average commission is $1,000. 

    For agents interested in learning more about Monograms, the company offers an MBA (Monograms Booking Agent) specialist program.  To date, more than 3,500 travel agents have taken part in – and graduated from – the specialist program.  Some MBA perks include:

    • Getting 50 percent off any Monograms worldwide package, any time – after just 1 booking!
    • Sorting to the top of the Agency Locator on the Monograms consumer site
    • Garnering an MBA diploma and logo
    • Receiving complimentary marketing materials, customized press release and video

    To learn more about Monograms, the company’s limited-time offers or to register for the MBA program, agents should visit  


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Melanie Gravdal Every Journey Tells a Story

Melanie Gravdal Obsessed with all-things culture - from entertainment and the arts to customs and cuisine - Melanie Gravdal loves to travel, to see and experience new things, new people and new places that broaden her horizon and view on life. And, for the last two decades, Melanie has made traveling the world a central theme in her career as a communications professional. Working with travel and lifestyle professionals from around the globe, she provides public relations counsel and support ranging from strategic storytelling and branding messaging to pavement-pounding street marketing and special events. Originally from Iowa, Melanie now calls Southern California her home.
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