Last updated: 04:00 PM ET, Fri July 15 2016

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  • Art Kramer | July 15, 2016 4:00 PM ET

    It's All TRUE: Major TRUE Campaign Underway!

    It's All TRUE: Major TRUE Campaign Underway!

    PHOTO: CCRA wants to clear up some misconceptions in the travel agent industry

    CCRA is putting all of its focus for the next few months into helping the industry better understand the TRUE Code and what it means for travel professionals. With so much misconception in the industry about who CCRA is and what our goals are, it was time to make this happen!

    More than two years after the acquisition of both OSSN and the TRUE code, we've learned a lot about the needs of both our member agents and the industry as a whole, and it's become clear that while many agents find happiness and profitability in being a hosted agent, there are still many out there who prefer more control over their model.

    While in many cases that means more hard work to get brand recognition, supplier attention and of course leads, this hasn't deterred them from wanting a business of their very own and building it exactly how they see fit. We feel that with that great effort and responsibility comes the greatest reward, and we want to do everything we can to support these entrepreneurs.

    CCRA will continue to provide valuable products and services to all our members who are hosted, work with other consortia and are still considering the direction they want to take with their business. We will continue to offer as one of the most sought-after, widely used hotel booking tools on the planet, and of course we will continue to be the primary sponsor of the Travel Agent Forums. Our portfolio of events is growing each year with a record number of regional PowerSolutions events on tap, as well as more supplier engagements than ever before.

    READ MORE: Why Your Business Needs Social Media

    So, no matter what your business model or your need, we're going to continue to work as hard as we can to re-align and continue to optimize what was OSSN so that it provides a more modernized set of tools, more experienced and reputable partners with which to work, and the most qualified and professional local leadership in all markets. The industry is only seeing the very beginnings of where we are taking CCRA.

    So when we ask if agents are ready to declare their independence, we want to be clear on just how much effort that requires - it's not the same as being hosted. It's a completely different road. But we want to make sure we are there every step of the way. Below, you can read a bit more about the messaging that we are working on getting out into the industry to better clarify our accreditation offering, and of course the TRUE code itself:

    Here at CCRA we can guide you every step of the way to obtaining your own accreditation through the TRUE code. We have everything you would need to run a well-connected, and profitable travel business.

    What does that look like?

    Local Chapters: With over 80 CCRA chapters globally, you will never feel alone. At Chapter Meetings you can network with mentors and peers, as well as stay connected with your local supplier reps.

    Training and Education: Feel comforted knowing we have your back with online courses, webinars and local meetings to national trade shows, we've got training and education covered. Learn more about selling cruises, booking hotels, marketing your agency and overall how to run your business successfully.

    Supplier Connections: We will help you choose the right suppliers to service your customers from the hundreds that we work with in the industry, from Norwegian Cruise Line to Globus, Starwood and Hilton to niche suppliers in South America like Metropolitan Touring.

    Familiarization Trips: FAM trips, seminars, and cruises to meet all of your travel agent needs. Here are just a few we have setup: Emirates and Dubai, The Tuscan Coast, RCCL Allure of Seas Cruise, and many more.

    Accreditation and Identification: Become truly independent and receive all the benefits of a CCRA membership, no commission sharing, the option to become a host agency with up to 5 agents, you will have access to global markets, better branding for your agency, and not to mention, choosing your own suppliers! Read more here.

    How are we different from a host agency?

    At CCRA we don’t just sell travel, we sell connections. With TRUE, we don't get involved in the transactions you conduct, we've built the program on creating opportunities for you to seek out and connect with the suppliers you choose. We pave the way by working with these suppliers to ensure they always recognize you directly and that they're providing the best possible service to you and your clients.

    We scour the industry for the best suppliers and bring them to you. You have hundreds of suppliers and thousands of products you can choose to use or not. It’s an open marketplace that gives you the flexibility to choose who and what you want to work with, and be recognized directly with your TRUE code. You set your own commissions with the suppliers you want to work with.

    Requirements for Obtaining The TRUE Code & Accreditation:

    You must be a sole proprietor and/or incorporated business entity.

    You must be willing to pass a background screening if needed.

    You must satisfy all seller-of-travel requirements for your state.

    States which currently require a bond and seller of travel license are Florida, Hawaii, Nevada and California.

    You must be able to demonstrate at least 6 months of travel selling experience.

    You must have 3 business references to support your application.

    You must provide proof of an active business bank account in good standing.



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Art Kramer The CCRA Blog

Art is a veteran travel writer.
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