Last updated: 05:30 PM ET, Mon August 08 2016

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  • Art Kramer | August 8, 2016 5:30 PM ET

    Seabourn Launches New Visually-Driven Brand Campaign: The ‘Extraordinary Worlds’ of Seabourn

    Seabourn Launches New Visually-Driven Brand Campaign: The ‘Extraordinary Worlds’ of Seabourn

    Photo courtesy of Seabourn

    Seabourn is pulling out all the stops with the new “Extraordinary Worlds” brand campaign. The cruise company is aiming to shatter convention and surmount “non-cruiser” barriers.

    “The ‘Extraordinary Worlds’ campaign is all-encompassing: telling the story of Seabourn by showcasing the range of our once-in-a-lifetime destinations along with our highly personalized service, impeccable cuisine and distinctive all-inclusive environment,” said Richard Meadows, president of Seabourn.

    READ MORE: The Story of the Seabourn Encore

    Luxury experts in the fields of fashion, design, travel, and hospitality were all consulted in the development of the campaign, which intends to further cement Seabourn as a top luxury lifestyle brand.  

    "We wanted to inject a very high level of emotion, taking it beyond talking about ships and communicating how it feels to sail the world at the highest level of luxury,” said Mark Figliulo, founder and CEO of Figliulo & Partners — the brand agency that partnered with Seabourn to create “Extraordinary Worlds.” “So our new campaign is as luxurious as a Seabourn cruise. It's beautiful, spacious and crafted with an amazing attention to detail. It's unlike anything else in the category."

    TO DELVE INTO “EXTRAORDINARY WORLDS,” visit Seabourn’s blog.

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Art Kramer The Seabourn Blog

Art is a veteran travel writer.
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