Dear Tammy: Being a travel agent since Airbnb came into play has been difficult. First, we had to deal with online travel agents who took our business and now this. How are we supposed to compete?
Tammy:
First of all, relax...seriously.
The travel industry isn't any different than any other industry out there. There's always someone who is competing against someone else. There's always a business where someone else has invented a way to do things smarter, faster, more efficiently, less costly, etc. We're supposed to compete and always stay on our toes. When one business makes something or does something, our job is to make or do something bigger and better.
Here's the interesting part about Airbnb and the changes it has had on the industry. Ever since it came into play, villas are a hot commodity to sell.
I recently met with Steve Lassman with Villas of Distinction and our conversation was very interesting. We talked about the fact that Airbnb and other online home rental places have opened the doors to villa rentals around the globe.
Here is something to consider. How is it possible for Airbnb to vet out and screen over four million properties that they sell or do a complete screening of the renter rather than the property owner?
This is a key factor when working with Airbnb and other online rentals. At the end of the day, whatever you sell as a travel agent you are representing. It is a reflection of your business and your standards. Your number one concern should be the safety of your clients and their travel experience.
As for me, I personally would never resell an online product or Airbnb, However, I have found with Villas of Distinction that a lot of the villas are very reasonable and, I can't reiterate this enough, they are secure and safe with someone there for you 24/7 if you need help for your clients.
I am sure that there are other companies to work with. I am just sharing my personal experience and making sure I have covered my agency from any potential liability. So, when faced with something new, like Airbnb, think about how you can change your business to make it work for you.
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