Paull Tickner | June 26, 2016 4:15 PM ET
Brexit - A Cloud With A Silver Lining For UK Tourism?
While clever people way above my pay grade work out the far-reaching implications of the "earthquake" caused by the Brexit victory, as far as our hotels, castles, stately homes, gardens, cathedrals, pubs and tea rooms are concerned, the signs are out everywhere to confirm that it’s very much business as usual.
On Thursday June 23, the USD exchange rate was around $1.47. At the time of this writing, it has moved in your favor to $1.36, with pundits predicting that it will stay below $1.40 for much of 2016.
This is where the silver lining comes in, as enterprising travel agents target their anglophile customers and encourage them to head for the UK this summer. If enough of you get behind the idea, you’ll play an important role in giving our industry a valuable shot in the arm as we in turn give your clients a truly memorable travel experience.
To add bubble, fizz and pleasant surprises to their trip and to make their dollars go even further, encourage them to spend less time in London and more time in the countryside where the prices better and where they’ll find we’re celebrating:
• The Year of the English Garden and Capability Brown’s Tercentenary
• Charlotte Bronte’s 200th anniversary
• Beatrix Potter’s 150th anniversary
• The centenary of Alf Wight aka James Herriot, author of "All Creatures Great and Small"
• The centenary of Roald Dahl, the creator of Charlie and the Chocolate Factory, the BFG and Mathilda
• The 400th anniversary of the death of William Shakespeare
• The 950th anniversary of the Battle of Hastings, a living history re-enactment
And don’t forget that Downton Abbey (Highclere Castle) is open until Sept. 7 and the golden age of steam is very much alive with the return of the Flying Scotsman.
As the UK extricates itself from the European Union, do not lose sight of the fact that all the places your clients want to see are open and ready to give your customers a truly memorable visit, and the exchange rate is firmly in your favor, which means that the UK and Ireland are destinations where you can continue to make very good profits.
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