Mark Murphy | May 24, 2016 12:00 PM ET
The Travvys Are Back
It’s that time of the year again when we start to gather the entries for the annual Travvy Awards. This marks the third year of the Travvys, the premier travel industry award, and one that has been recognized on national and local television as well as dozens of other media outlets.
What makes the Travvs so unique is how they are voted on and awarded: by travel agents. Instead of a single publication’s reader survey, many of which have limited subscribers to start with, the Travvys engage the entire travel agent market. There’s no broader or more powerful recognition than that of travel agents who sell the vast majority of travel to many of those selected.
The Nomination Process
As with everything we do, we always look to improve upon what we’ve created. This year is no different, as we spent many months reviewing and discussing the attributes of thousands of potential nominees. We talked to a wide swath of top-selling agents, reviewed suggestions by our award-winning editorial staff, and came up with a list of nominees, by category, who have been invited to participate in the voting process.
Each nominee has already received an email invitation, with their unique code, giving them the ability to review and claim their entries in their respective categories. Given the size and scope of this undertaking, there’s an outside chance that we may have missed one or two gems, so please let us know if you haven’t been notified, but believe you should be.
A Narrowed Focus
In addition to the nomination process, we’ve taken the unusual step of narrowing the number of categories and sub categories, unlike some award programs. It just doesn’t make sense to us to have so many categories, where someone can win “best barstool at sea” (that’s a slight exaggeration), if you want the award to be taken seriously. The only reason for such craziness is the award producer’s goal of simply making more money.
A few scenes from last year's Travvy Awards
We created the Travvys to recognize how important and insightful travel agents are in the products that consumers choose to travel on or with. No individual writer, commentator, blogger or traveler can possibly compete with travel agents who sell millions of consumer per year, and gain their feedback, every step of the way. That’s what makes the Travvys so special.
The recognition that comes with being selected by such a group of professionals is the supplier’s or destination’s reward for delivering a great experience for the travel agent’s customer.
Recognition on Many Fronts
The winners of the 2017 Travvy Awards will be recognized in person on Jan 25, 2017 in New York City. The amazing Gotham Hall will once again be our venue and will most certainly sell out, so make sure you reserve your table as soon as possible to enjoy this great way to kick off the New Year.
For those who are fortunate enough to take home a coveted gold or silver Travvy statuette, the recognition only begins at the live event. Winners are featured on TravelPulse, Agent@Home, VacationAgent, as well as via major television networks and other consumer media outlets.
To take advantage of our early deadline pricing, you must act immediately, as it’s going to expire this Friday, May 27.
We look forward to your entry and to welcoming you to the Travvy 2017 Awards!
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