Host Agency & Consortia
Stuart Cohen | July 02, 2013 11:45 PM ET
Why Do Your Travel Clients Cheat?
Cheating clients are turning up everywhere these days. Isn’t it irritating to learn that one of your valued clients booked with somebody else? You may even feel personally insulted, but I think you might be too quick to put the blame them!
Whose fault is it really? Since we don’t own a client, they are free to go away at anytime with anybody. Do you think it is a customer’s obligation to keep coming back? Or is it our duty as travel agents to give them no reasons to stray and lots of reasons to stay? I believe it is the latter. A client is ours to lose. Customer loyalty can’t ever be assumed—and once it is, it’s gone. If a client has cheated on you lately, conduct this self-examination to understand why. The truth shall be revealed!
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