Pan Pacific Hotels Unveils Ad Campaign for Australia Portfolio
Pan Pacific Hotels Group has unveiled a new advertising campaign for its Australian portfolio, comprising hotels under the Pan Pacific and ParkRoyal brands. This is the first time the group has launched a national advertising campaign around its Australian portfolio since it entered the country in 2010 with the launch of ParkRoyal Darling Harbour, Sydney.
Over the next four months, consumers will be able to see new advertising for all four Australian hotels in print, online and in-flight channels. Through these platforms, the ads will be viewed by more than 7.5 million consumers. The ads follow from the refreshed propositions and new visual and verbal identities for the Pan Pacific and ParkRoyal brands that were introduced in September last year.