The Pacific Asia Travel Association (PATA) will organize the 2012 PATA Annual Conference (PAC2012) hosted by the Ministry of Tourism, Malaysia, and Tourism Malaysia. The conference will address the theme "Building the Business Beyond Profits," and will feature some of Asia's most acclaimed and conscientious entrepreneurs. The speakers, all Next Gen thought leaders, will share their successful social entrepreneurship business models and principles.

Bruce Poon Tip, founder of G Adventures, will address the closing session on Building the Business Beyond Profits. G Adventures has grown to become a world leader in adventure travel, with offices around the world, offering small group experiences in over 100 countries to more than 100,000 travelers annually. As one of Canada's Top 40 under 40, Poon Tip has also won Canada's Entrepreneur of the Year twice and has been honored as Canada's 100 Leaders of Tomorrow. In Profit magazine, he was hailed as one of the Top 10 Entrepreneurs in Canada within the last 25 years.

PAC2012 will be held at The Royale Chulan Kuala Lumpur, Malaysia, April 21 and 22. On April 19 and 20, PATA will also hold the PATA Annual General Meeting, the PATA Chapter Colloquium, the PATA Board & Category Committee meetings, the 2012 PATA Gold Awards luncheon, and PATA Foundation fundraising activities, all at the same venue. The Next Gen thought leadership forum will deliver tangible benefits to all professionals in the Asia Pacific travel and tourism space.