The People’s Government of Guilin (China), the World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA) are organizing the 6th UNWTO/PATA Forum on Tourism Trends and Outlook, which will be held in Guilin, China, from Oct. 11 to 13. This year´s forum will be organized again in collaboration with The Hong Kong Polytechnic University. The forum has been held five times previously in Guilin.

The aim in staging the forum is to provide an annual Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of global and regional trends and to better understand their potential impacts on tourism. The event, under the joint umbrella of the UNWTO and PATA, will allow participants to share information, analyze the current tourism situation and map out the next course of action for the future.

This forum aims to deliver on the following specific objectives: share research, perspectives and experiences in fostering collaboration and partnerships for tourism policy, development and industry practices; analyze global and regional tourism trends with a focus on collaboration and partnerships; and exchange knowledge and share experiences in collaboration and partnerships in tourism education and research, policy and development, as well as destination marketing and management practices.