PhoCusWright Reports Rise of Online Travel in Australia, New Zealand
By Kate Rice
June 07, 2012 11:40 PM
Online travel in the Australia-New Zealand (ANZ) market continues to grow at an impressive pace, according to a new report from travel industry research authority PhoCusWright. By 2013, ANZ's online leisure and unmanaged business travel market will comprise 41 percent of the total travel market, up from 36 percent in 2011.
PhoCusWright's Australia and New Zealand Online Travel Overview Fifth Edition: Surges & Slowdowns reveals that ANZ online leisure and unmanaged business travel gross bookings grew 13 percent in local currency in 2011 (surging 27 percent in U.S. dollar terms). PhoCusWright projects ANZ's online travel market will continue to grow by double digits through 2013 -- at almost twice the pace of the overall travel market.
PhoCusWright's Australia and New Zealand Online Travel Overview Fifth Edition: Surges and Slowdowns presents market sizing and projections for ANZ's total and online leisure and unmanaged business travel markets from 2009 to 2013. The report also provides a detailed analysis of trends and dynamics within the ANZ travel market. The highlights include total market and online leisure/unmanaged business travel bookings for 2009 to 2013; analysis of major travel product segments, including air, hotel and car rental; comparison of supplier-branded websites and online travel agencies (OTAs), including bookings and projected growth rates through 2013; discussion of the OTA landscape, including key players, recent developments and the relative influence of local versus global OTAs; and the impact of mobile, metasearch and travel review websites.