The Purple Passport, a new web-based guide to the world's most exciting cities, has just launched its complete London City Guide (www.thepurplepassport.com/picks/London). Featuring over 150 of the choicest hotels, restaurants, spas, nightlife spots, shops and activities, the guide will point locals to nearby hotspots and help travelers plan distinctive city experiences. Recommendations run the gamut from historic hotels to trendy gastropubs, grand department stores to bohemian neighborhoods, and regal gardens to hot lounges. Written in a fresh, accessible voice, the guide will appeal to stylish and discriminating individuals who like to be "in the know."

            Users can also take advantage of the site's functionality features, including a mapping tool to find recommended venues near their primary destinations. Those who open free Purple Passport accounts can create customized "Passports" of their favorite venues to print or share with friends via email.

            The Purple Passport is a web-based collection of city guides for the hip and highly discerning traveler. The site is a one-stop shop for the full range of urban travel planning needs, from researching a trip start to finish, to reserving hotels and restaurants, to creating an itinerary to be shared with travel companions. First-person accounts of the team's travel experiences can be found on the companion blog, The Diary of The Purple Passport (diary.thepurplepassport.com). For more information, visit www.thepurplepassport.com.