Ron Sachs Communications Buys Vicki Johnson Communications
Tallahassee, Fla.-based Ron Sachs Communications has acquired Vicki Johnson Communications, headed by a longtime former Disney marketing veteran, Vicki Johnson, who brings extensive experience in marketing, travel and tourism, and strategic planning.
Vicki Johnson Communications represents a range of public and private sector clients in the entertainment, food service, corporate, government, not-for-profit and franchising sectors. Johnson, formerly Disney's director of worldwide sales and travel operations public relations, has helped dozens of organizations with issues management and crisis communications challenges.
"The acquisition of Vicki Johnson Communications deepens our expertise in marketing, travel and tourism and extends the breadth and depth of service available to our clients," said Ron Sachs. "Vicki is an internationally respected proven professional, who will provide dynamic leadership as we further expand our Central Florida operations."
Johnson established her firm in 2009 to help destinations and businesses develop effective business and communications strategies that drive results. Vicki Johnson Communications has assisted a number of prominent organizations including Brand USA, CoCo Key Water Resorts, accesso, the U.S. Personal Chef Association, LEGOLAND Florida, Super 78 Studios, the Florida Coalition Against Domestic Violence, Mandala Research, and the All Into Health Campaign for Orange County, Fla.
Johnson spend more than 13 years at The Walt Disney Co., where she promoted the world's most-popular vacation experiences -- Disneyland Resort, Walt Disney World Resort, Disney Cruise Line, Disneyland Paris Resort, and Hong Kong Disneyland -- to worldwide media. Johnson also handled crisis communications and issues management, in addition to internal communications to the more than 4,000 Disney Sales and Travel Operations “Cast” members worldwide.
She previously served as director of public affairs for the U.S. Travel and Tourism Administration (within the U.S. Dept. of Commerce) in Washington D.C., promoting the United States as a primary destination to visitors all over the world. In that capacity, she also coordinated media relations for the first-ever White House Conference on Travel and Tourism.
Johnson will join Ron Sachs Communications as senior vice president of Central Florida operations. The firm's six-year-old Orlando office represents an array of clients from CF Industries and RS&H to Bridges of America and the Amateur Athletic Union. The Central Florida leadership team includes another Disney veteran, Senior Account Manager Beth Watson. Former Orlando office executive Lisa Nason has transitioned to the role of senior executive counsel, and remains active with the firm on select accounts and assignments.