Sabre Forms Hotel Content Alliance with China’s TravelSky
By James Shillinglaw
June 13, 2012 11:23 PM
Sabre Holdings, the global travel technology company, has forged two new hotel agreements with TravelSky, China’s Global Distribution System (GDS) and leading provider of information technology solutions for China’s air travel and tourism industries. The new agreements will allow Sabre and TravelSky make their hotel content available to each other’s agency customers and consumer travelers.
“China’s rapidly growing tourism industry, and strong inbound and outbound travel has made it the third largest tourism marketplace in the world, and this is driving greater demand for quality hotel content,” said Hans Belle, vice president and general manager, Asia Pacific for Sabre Travel Network. “Our agreement gives our hotel partners a unique and extremely valuable channel to tap into the burgeoning Chinese marketplace, and provides our agency customers with significantly more choice and efficient access to Chinese hotel properties. TravelSky is a key player in China, and our alliance is an important step towards meeting the needs of travelers from the East and West.”
The alliance will leverage the combined strengths of Sabre and TravelSky in their respective regions to provide hotels with extended reach, and agencies with more choice and an easy way to shop and book new hotel content: Sabre will add TravelSky’s 30,000 Chinese hotel properties to its global distribution system (GDS), making it available to Sabre’s 350,000 global agents. TravelSky will provide its 7,000 agencies in China with access to shop and book more than 100,000 hotel properties from Sabre’s GDS. Hotels that use Sabre’s SynXis Central Reservations System will be able to work directly with TravelSky travel agencies and leisure travelers in China.
“This is an important alliance for us as this hotel content was previously not available to our travel agencies or travelers in China,” said Xue Qiang, vice-president tour and transportation solutions for TravelSky. “This agreement gives our agencies and travelers efficient access to an extensive range of Western properties, and helps both our companies meet our mutual objectives to deliver greater value to customers.” A similar hotel content agreement was also struck between Sabre’s Asia Pacific subsidiary Abacus, and TravelSky to share hotel content with its agencies.