To support the needs of our travel professional community, Starwood has developed www.starwoodpro.com. This site is the core of our support system for you. Here you can find access, knowledge and rewards ProLearning – Starwood’s award winning online travel professional training program – is  designed to help travel professionals better understand each of Starwood’s nine brands in order to customize travel according to consumer preferences. Graduates of the first module earn access to our exclusive STARPRO rates, starting at $69 a night. ProLearning allows travel professionals to work on-line at their own pace, with little advance work or preparation. Approximately 20 to 45 minutes in duration, each of the training modules will contain video, audio and high-resolution visuals, and include learning aids such as supplemental offerings and hyper links to other sites.
Also available at starwoodpro.com is all the information you need to book our hotels (including a dynamic booking engine), commission information, all commissionable specials, new hotel development news and much more.  At this site, you can also gain access to our Book and Win BIG sweepstakes, a rewards program enabling travel professionals to enter their bookings and win monthly resort prizes, SPG points and enter to win the big 1 Million Starpoints giveaway at the end of the year!
We continue to add features and sales opportunities to the site. Starwood recognizes that travelers are increasingly turning to Travel Professionals for the personal relationship and a trusted source of information. Founded on five pillars––Access, Knowledge, Rewards, Compensation and Communication––StarwoodPro.com establishes a sophisticated, user-friendly interface between Starwood and Travel Professionals. Visit www.starwoodpro.com and continue to find the best options for your customers and the best decisions for your business.
 

St. Regis® (luxury full-service hotels, resorts and residences) are for connoisseurs who desire the finest expressions of luxury. They provide flawless and bespoke service to high-end leisure and business travelers. St. Regis hotels are located in the ultimate locations within the world’s most desired destinations, important emerging markets and yet to be discovered paradises, and they typically have individual design characteristics to capture the distinctive personality of each location.

The Luxury Collection® (luxury full-service hotels and resorts) is a group of unique hotels and resorts offering exceptional service to an elite clientele. From legendary palaces and remote retreats to timeless modern classics, these remarkable hotels and resorts enable the most discerning traveler to collect a world of unique, authentic and enriching experiences indigenous to each destination that capture the sense of both luxury and place. They are distinguished by magnificent decor, spectacular settings and impeccable service.

W® (luxury and upscale full service hotels, retreats and residences) feature world class design, world class restaurants and “on trend” bars and lounges and its signature Whatever\Whenever ®  service standard. It’s a sensory multiplex that not only indulges the senses, it delivers an emotional experience. Whether it’s “behind the scenes” access at Whappenings, or our cutting edge music, lighting and scent programs, W hotels delivers an experience unmatched in the hotel segment.

Westin® (luxury and upscale full-service hotels, resorts and residences) is a lifestyle brand competing in the upper upscale sector around the globe. Each hotel offers renewing experiences that inspire guests to be at their best. First impressions at any Westin hotel are fueled by signature sensory experiences of light, music, white tea scent and botanicals. Westin revolutionized the industry with its famous Heavenly Bed ®  and Heavenly Bath ®  and launched a multi-million dollar retail program featuring these products. Westin is the first global brand to offer in-room spa treatments at every hotel and the first to go smoke-free in North America. The Westin Superfoods ®  menu is an unique way we bring renewal to guests, with foods considered best for providing disease-fighting and health-enhancing benefits due to their high nutrient and antioxidant content.

Le Méridien® (luxury and upscale full-service hotels, resorts and residences) is a European-inspired brand with a French accent. Each of its hotels, whether city, airport or resort has a distinctive character driven by its individuality and the Le Méridien brand values. With its underlying passion for food, art and style and its classic yet stylish design, Le Méridien offers a unique experience at some of the world’s top travel destinations.

Sheraton® (luxury and upscale full-service hotels, resorts and residences) is our largest brand serving the needs of luxury and upscale business and leisure travelers worldwide. We offer the entire spectrum of comfort. From full-service hotels in major cities to luxurious resorts by the water, Sheraton can be found in the most sought-after cities and resort destinations around the world. Every guest at Sheraton hotels and resorts feels a warm and welcoming connection, the feeling you have when you walk into a place and your favorite song is playing — a sense of comfort and belonging. Our innovation, the Link@Sheraton (SM)  with Microsoft, encourages hotel guests to come out of their rooms to enjoy the energy and social opportunities of traveling. At Sheraton, we help our guests connect to what matters most to them, the office, home and the best spots in town.

Four Points® (select-service hotels) delights the self-sufficient traveler with a new kind of comfort, approachable style and spirited, can-do service — all at the honest value our guests deserve. Our guests start their day feeling energized and finish up relaxed and free to enjoy little indulgences that make their time away from home special.

AloftSM (select-service hotels), a brand introduced in 2005 with the first hotel opened in 2008, provides new heights, an oasis where you least expect it, a spirited neighborhood outpost, a haven at the side of the road. Bringing a cozy harmony of modern elements to the classic American on-the-road tradition, Aloft offers a sassy, refreshing, ultra effortless alternative for both the business and leisure traveler. Fresh, fun, and fulfilling, Aloft is an experience to be discovered and rediscovered, destination after destination, as you ease on down the road.

ElementSM (extended stay hotels), a brand introduced in 2006 with the first hotel opened in 2008, provides a modern, upscale and intuitively designed hotel experience that allows guests to live well and feel in control. Inspired by Westin, Element hotels promote balance through a thoughtful, upscale environment. Decidedly modern with an emphasis on nature, Element is intuitively constructed with an efficient use of space that encourages guests to stay connected, feel alive, and thrive while they are away. Primarily all Element hotels are LEED certified, depicting the importance of the environment in today’s world.