Starwood Hotels Extends Free Night Offer for Travel Professionals
By Claudette Covey
October 14, 2012 9:19 PM
Starwood Hotels & Resorts Worldwide, Inc. said it is extending the deadline for its new resorts campaign through Oct. 21. The campaign, which was originally set to expire on Oct. 14, has received strong travel professional response from around the globe. Thousands of travel professionals have completed the four-minute module and earned a free night at a Starwood resort.
The new resorts initiative is designed to educate travel professionals on the more than 200 resorts in Starwood’s global portfolio. “Explore Destinations, Experience Luxury, Earn Rewards” can be viewed at www.starwoodpro.com. Travel professionals will have the opportunity to view a four-minute video that focuses on the company’s resort portfolio and the diversity of customers and travel options those resorts can satisfy. After completing the educational video, travel professionals will earn a second night free when booking one resort night at the low StarPro travel professional rate.
“We know we struck a chord with our travel professional partners. They want to learn about our resorts and they want to experience them for themselves,” said Chris Austin, vice president, global retail leisure and luxury sales for Starwood Hotels. “We are thrilled to add another week of opportunity to this initiative.”
Travel professionals who complete the module will earn one free night when booking one night at a participating Starwood resort around the globe. Reservations must be booked via the travel professionals’ exclusive ProLearning page by Dec. 31, 2012 but can be used for travel from Dec. 1, 2012 through Dec. 31, 2013.
Starwood’s resorts portfolio includes more than 200 properties in 52 countries under the St. Regis, The Luxury Collection, W Hotels, Sheraton, Le Méridien, Westin, and Four Points by Sheraton brands. Travel professionals can access the new resort campaign by visiting www.starwoodpro.com and clicking on the promotional banner or ProLearning link to launch the visual tour of Starwood’s resorts, available in eight languages.