Starwood Unveils Plans to Open 25 New Hotels in Europe
By Kerry Medina
March 06, 2012 10:25 PM
Starwood Hotels & Resorts Worldwide will open 25 new hotels in Europe over the next four years. The company is already off to a strong start this year, opening two new flagship hotels in Europe with a W hotel in Paris and a Le Méridien hotel in Istanbul.
Globally, Starwood plans to open 80 new hotels in 2012, building on a year of record growth with 112 new hotel deals in 2011, the highest number since before the global economic crisis. Starwood’s growth in Europe is being accelerated by a focus on key fast-growing markets, including Russia, Ukraine and Turkey. Starwood will double its portfolio in Russia and Ukraine by 2014 with openings in Moscow, Rostov-on-Don, Perm and Kiev.
In Turkey, Starwood is expanding its pipeline aggressively with four new hotels opening in a three-year period, including the recent debut of Le Méridien Istanbul Etiler, marking the brand’s entrance into the country. With that, Starwood will operate 10 hotels in Turkey under five of its distinct brands.